Colleen BackstromNeuroMarketing, Director of Kaleidoscope
Colleen Backstrom, a member of ACE Health Foundation's ACE Global Leaders of Excellence Network, is the Director of Kaleidoscope, a NeuroMarketing Agency from Cape Town, South Africa. Colleen’s niche is the practical application of NeuroMarketing - The Science Behind the Buying Brain; what are the triggers that drive our choices, why do we say yes? And how can we use this knowledge to drive dramatic sales results? Colleen is past chairman of the Institute of Marketing Management, the first woman in South Africa to hold that position. She has received the President’s Award from the Institute of Marketing for “Outstanding Contribution to Marketing in South Africa”. Colleen speaks on global platforms and is an industry expert speaker at various business schools including the University of Stellenbosch (MBA program), Cape Town, and the Business School of the Netherlands, Buren. She is a member of the WPO (Women Presidents Organization), New York, and is appointed as an expert digital advisor to the Smart Tech Desk of The South African Netherlands Chamber of Commerce in the Hague.