Christy LuxeUS Olympian, Attorney and Entrepreneur
Christy Luxe, a member of ACE Health Foundation's ACE Global Leaders of Excellence Network, is a sports and entertainment executive based in Atlanta, Georgia. Ms. Luxe has over 2 decades of experience in the fashion and entertainment industry; she started her first artist management company in 1999, managing hip-hop and R&B artists. Over the years, her background in marketing and branding prompted her to expand her company to include event promotions and brand development for athletes and entertainers looking to increase their visibility. Her natural creativity and passion for event promoting led her to partner with entities such as HBO, Logo Network and several celebrities to host movie premiers, fashion shows, and an array of fundraising events. In 2008, she joined KRAVE Magazine as Director of Brand Development for 4 years before stepping into role of Editor in Chief in 2012.
In 2015, Christy launched a Brand Ambassador program for Krave Magazine, where an upcoming model would be selected to represent the brand, and would be given the full support of the magazine’s resources and exposure. It was then that she met model, Travis Cure. The working relationship developed, and Christy returned to her roots and began managing the model’s career. His success prompted her to officially launch Luxe Haus Media and Management Group, a talent management and entertainment company. She stepped down as Editor in Chief in 2018 to create space for some other life goals, but has maintained her relationship with Krave Magazine as Co-Publisher.
Luxe Haus MMG continues to thrive with Travis Cure as the primary client. Travis has successfully transitioned into acting, and is currently a principal on Tyler Perry’s #1 series, The Oval.
In 2019, Christy’s father, Harlem Globetrotter Legend Jumpin’ Jackie Jackson, passed away unexpectedly at the age of 79. She became compelled to continue his legacy, but wasn’t sure exactly how she would do so. A random interaction led her to meet with the owner of the Universal Basketball Association (UBA), a minor men’s minor basketball league.
After leaving her meeting, Luxe knew that this was the right fit for her. She decided to purchase the Southern Conference of the UBA, which consisted of 6 teams. She also owns and operates the Atlanta Kings, which she turned into a co-op of women owners. Her vision was to encourage women to step into an industry that is predominantly male. The first season of the UBA began in February 2020, and ran seamlessly until the abrupt halt due to COVID-19. But that didn’t prevent the league owners from taking notice of the degree of professionalism and growth of the division in such a short time. League owner, Jermaine Barnes, contacted Christy to discuss an opportunity to own the women’s counterpart, the WUBA.
Luxe quickly saw the opportunity to support women players, and the talks began. She purchased the majority ownership of the league, and stepped into the role of President. The WUBA will begin its first season in three years in October 2020. The league ran from 2010-2017 before disbanding. Now, under the leadership of Christy Luxe, the league will come back better than ever, and will continue to provide a safe and professional space for post collegiate women players to further their careers in the sport. Players in both the UBA and WUBA, will compete each season for the “Jumpin’ Jackie Jackson” Championship Trophy.
Christy’s goal is to continue to be a positive example for other women in business, and to continue to provide support and access to women with the same entrepreneurial spirit she possesses.